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Journal of Case Research in Business and Economics Coffee Wars - The Big Three: Starbucks, McDonald’s and Dunkin’ Donuts Michael G. Brizek South Carolina State University ABSTRACT Coffee – for some, a morning cannot begin without it. Many daily rituals include it. It can be seductive, enticing, and addictive. Hard-core coffee drinkers pride themselves on their coffee palettes, their refined ability to distinguish â€Å"good† coffee from â€Å"bad.† And once a diehard coffee drinker finds his favorite blend, mountains sometimes must be moved to entice him to deviate from it. But, for decades, the idea of â€Å"good† coffee was synonymous with â€Å"expensive.† If a consumer wanted to try the best blends or flavors, he had to be prepared to pay for†¦show more content†¦Starbucks has continued to grow over the years, launching its VIAâ„ ¢ Ready Brew coffee in 2009 (Starbucks Timeline, 2010). Today, Starbucks has more than 15,000 stores in 50 countries, and is known as the world’s premier roaster and retailer of specialty coffee (Starbucks Heritage, 2010). Mission Statement As stated on Starbucks’ company website: â€Å"Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time† (Starbucks Mission Statement, 2010). The company lives by certain principles every day to ensure achievement of this mission. These principles include creation of quality coffee using the finest coffee beans, embracing diversity in its employees (called partners), building a human connection with its customers, creating a sense of belonging through its stores (havens), being a part of a neighborhood through development of a sense of community, and delivering rewards to all its stakeholders. Because Starbucks understands the importance of social responsibility, and is tremendously dedicated to the â€Å"green movement,† it has a separate environmental mission statement. â€Å"Starbucks is committed to a role of environmental leadership in all facets of our business† (Starbucks Mission Statement, 2010). Coffee wars, Page 2 Journal of Case Research in Business and Economics Starbucks fulfills this mission by understanding environmental issues, usingShow MoreRelatedBusiness Case And Moral Case Justification For Diversity Management1748 Words   |  7 Pagesadvantage and organisational profit. When looking at diversity in the workforce, the business case and the moral case justification are often necessary. The following paragraphs will talk more about the business case and moral case, and the linkages between them, as well as the theories and conceptual frameworks for the business and moral cases justification for diversity management in organisations. The business case for diversity is often expressed in terms of managing diversity (Urwin et al. 2013). ItRead MoreDescription Of A Model Case1281 Words   |  6 Pages5. Cases: Model, Related, Contrary, Borderline Invented Model Case A model is a simple representation of something else. Avant and Walker 2011, define a model case as an occurrence that defines the case or idea exactly. In many instances, a model is something that the person can relate to and should come first in the study (Avant Walker, 2011). Example of a model case: â€Å"Jason† is a 31-year-old white male that has worked on the surgical oncology floor for 5 years. He has a wife and a two-year-oldRead MoreCases1747 Words   |  7 PagesState of Karnataka Respondent Appearing on behalf of Respondent INDEX SR.NO | PARTICULARS | PAGE NO. | 1. | List of Abbreviations | | 2 | Authority Cited | | 3 | Statement Of Jurisdiction | | 4 | Fact Of Case | | 5 | Issue Of The Case | | 6 | Body Of Pleading | | 7 | Prayer Clause | | LIST OF ABBREVIATIONS 1. Indian Evidence Act 1872 2. Indian penal code 1860 3. Criminal Procedure code 1973 4. Criminal law 1967 AUTHORITY CITED 1. Chirra ShivarajRead MoreCase Study : Case Analysis : Case Study2888 Words   |  12 PagesRunning head: CASE ANALYSIS 1 CASE ANALYSIS 9 Case Analysis (Author’s name) (Institutional Affiliation) Introduction The case is about Modrow Company, the subsidiary of Tri-American Corporation based in Canada. The branch has 1000 employees whose primary function is fabricating aluminum. The advantages of Modrow are its locationRead MoreCase Study : Owner Of The Hotel Kallessi Mctavish1788 Words   |  8 PagesMcTavish is a case when given authorities have also certain restrictions which should be followed to avoid unpredictable or unnecessary problems. In hospitality business is a phenomenon, that miscommunication and lack or wrong information can occur very often. Communication is a key for success in hospitality and this can be provided by both sides, employers either employees. According to the authorities and restrictions there are two cases, where similar problems occurred. These cases will be usedRead MoreHolding Fast Case Study1444 Words   |  6 PagesHolding Fast HBR Business Case Assignment 1. This case starts out in a lab that is located in a building that is operated by Crescordia. Crescordia is a company that makes a range of products such as artificial hips and scalps but also is one of the few companies that sell fixation devices. At the beginning of the case Crescordia holds a seminar for orthopedic surgeons so they can better familiarize themselves with the products and procedures that are needed when dealing with using these fixationRead MoreCase Studies : A Case Study Approach Essay1157 Words   |  5 PagesA case study is a specific instance that is frequently designed to illustrate a more general principle (Nisbet and Watt, 1984). Hitchock and Hughes (1995) further suggest that the case study approach is particularly valuable when the researcher has little control over evens. Case studies strives to portray ‘what it like’ to be a particular situation, to catch up reality and ‘thick description’ (Geertz, 1973) of participants’ lives experiences of, thoughts about and feelings for a situation. TheyRead MoreCranberry Case724 Words   |  3 PagesASSIGNMENT FORM COURSE: Operation Management INSTRUCTOR: Professor Wang Xiayang HOMEWORK: Case Writing –National Cranberry Cooperative NAME: JESSIE ZHOU/KOBE LIU STUDENT ID NO.: 08210359/ CLASS: 09PA STUDENT DECLARATION I declare that this assignment is my own work, which all sources of reference are acknowledged in full and it has not been submitted for any other course. Signature: Date: 10/10/30 NATIONAL CRANBERRY COOPERATIVE Read MoreSynthes Case727 Words   |  3 PagesSynthes Case Study Team S Santiago Sanchez Villalba Bharat Pawar Morris Li Jose Llanos Tiia Paananen What are the different threats to the sustainability of Synthes` competitive advantage? Synthes has several threats to consider in the near and upcoming future. The first threat we can talk about is with regards to imitation. Imitation is a big deal in the internal fixation device industry. Synthes has become the leader in this market due to several competitive advantages, for exampleRead MoreCase Study887 Words   |  4 PagesCHAPTER I INTRODUCTION 1.1 Reasons choose the case 1.2 The Problems The problems of this case are: 1. How would you characterize Lincoln Electric’s strategy? In this context, what is the nature of Lincoln’s business and upon what bases does this company compete? 2. What are the most important elements of Lincoln’s overall approach to organization and control that help explain why this company is so successful? How well do Lincoln’s organization and control mechanisms