RESEARCH METHODOLOGY ASSIGNMENT Essay Example | Topics and Well Written Essays - 500 words

RESEARCH METHODOLOGY ASSIGNMENT - Essay Example Let us get into all the details about them. Ramakrishna Mission is one of the biggest social institutions in the whole world. Headquarter of this institution is at Belur near Kolkata. As a believer in social works, I chanced to know some of the monks who work in this organization. I traveled to Belur in order to observe how the social institution works throughout the world. The most interesting thing which I found in Ramakrishna Mission is the fact that this organization does not only rely on the idealism and leadership, they believe in hard working and this is the main force acting behind their unparalleled success. Sharing my experiences with the monks working here was something told me their secret. Microsociology that exists among all the workers associated with Ramakrishna Mission is the main thing which has made the organization able to reach out for the macrocosmic society in the outside world. The monks have perfect rankings distributed among them. This ranking is never done following any kind of social status as all of them have left family life long ago. These ranks are offered to them for the sake of division of labor. They share all the works of the institution. Apart from this, they are also able to continue with their studies. Some of the monks are highly educated and they frequently travel to Western countries to deliver lectures on their philosophy or any other subjects as well. The organization has successfully adopted the outside world laws or the macrocosmic policies inside the institution and they have carefully left the bad elements of the society. Equality is the main theme which is well practiced in Ramakrishna Mission. Swami Vivekananda the founder of the organization is considered as the leader and his philosophy is followed by the monks. Ramakrishna Mission has a well organized management system. The manager, who is also a monk, is equal to the subordinates but is very sincere in strictly

McCrae and Costas Concept of Introversion Essay Example for Free

McCrae and Costas Concept of Introversion Essay 1.According to McCrae and Costa, Neuroticism are factors or traits characterized by anxiousness, depression, tension, irrational behavior, moodiness, low self-esteem, guilt feelings, worriedness, insecurity nervousness and are high strung. Sabrina would score high in neuroticism because she possesses some of the traits or factors. In the case study, Sabrina is insecure and has a low self-esteem because she is not satisfied with her body and she wishes to have surgery to correct her supposed â€Å"defects† such as her nose too big, her small breast, she looks fat even though she is not, she also wants to look less African-American . 2.Openness to experience according to McCrae and Costa is characterized by factors such as originality, independence, creativity and a daring attitude. Sabrina would also score high on this because she is very original and creative, an example is that when Sabrina dresses up for her job as a waitress, she tries out different roles; wearing loud, flamboyant and gregarious outfits in order to perfect her acting skills. She is also very daring and independent; Sabrina likes to try new things, such as dressing in the bohemian way and incorporating African-American styles as well, she also tries different foods which include Ethiopian food, and she also loves to travel. 3.McCrae and Costa’s concept of introversion and extraversion is very similar to that of Carl Jung. They both see extraverts as outgoing, open, sociable, and lively and oriented to the external world, introverts are seen as shy people. Carl believes that everyone possesses both attitudes and can exhibit both but only one is dominant, and while Eysenck believes that these attitudes or traits tends to remain stable throughout one’s life despite the different social and environmental experiences people have.

The Chocolate Market In India

The Chocolate Market In India This is a brief report regarding Cadburys organization covering all its segments in the market. It starts with an introduction about chocolate market in India followed by a brief about Cadburys establishment in India. It also gives a clear picture about all the brands of Cadbury India. This report also includes the PEST analysis, Porters 5 Forces Model and the SWOT analysis which shows an internal architecture of the working of the Cadburys business. It gives a brief detail about the issues that the company would face for starting a new store in Mumbai and its implementation respectively. 2. INTRODUCTION: 2.1. The chocolate market in India: In India chocolate consumption was very low in the early 90s but as the decade advanced the consumption drastically increased. The late 90s witnessed a good chocolate market condition. The chocolate market in India is dominated by two multinational companies Cadbury and Nestle. The national companies Amul and Campco are other candidates in this race. Cadbury holds more than 70% of the total share of the market. Nestle has emerged by holding almost 20% of the total share. Apart from chocolate segment, there is also a big confectionery segment which is flooded by companies like Parrys, Ravalgaon, Candico and Nutrine. All these are leading national players. The multinational companies like the Cadbury, Nestle and Perfetti are the new entrants in the sugar confectionery market. (Management paradise) There are several others which have a minor share in these two segments. According to statistics, the chocolate consumption in India is extremely low. If per capita consumption is considere d, it comes to only 160gms in the urban areas. This amount is very low compared to the developed countries where the per capita consumption is more than 8-10kg. Observing this fact it would not be appropriate to consider the rural areas of India as it will be extremely low. This low consumption is owing to the notion behind consuming chocolates. Indians eat chocolates as indulgence and not as snack food. The major target population is the children. India has witnessed a slow growth rate of about 10% pa from the 70s to the 80s. But as the century advanced the market stagnated. This was the time when Cadbury launched its product- Dairy Milk as an anytime product rather than an occasional luxury. All the advertisements of Dairy Milk paid a full attention to adults and not children. And this proved to be the major breakthrough for Cadbury as it tried to break the conventional ideas of the Indians about chocolate. One of the oldest products of Cadbury which is still going strong is the C adburys Five Star which was launched in the year 1968 in India. Cadburys Five Star is the most resistant chocolate to temperature and hence it is widely distributed all across the country. In early 90s, the Cocoa prices became high due to which the manufacturers were forced to raise their product prices. But as the new variety of chocolate was launched the wafer and the chocolate variety with the brand name Perk, the volume grew significantly. In the late 90s new players like Nestle also introduced these wafer chocolates with the name Kit Kat resulting into the growth of the market. (Management paradise) 2.2 Cadbury in India: Cadbury in India began its operations in the year 1948. After 60 years of existence, it has got five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai. There are 4 major segments under which the Cadbury operates Chocolate Confectionery, Milk Food Drinks, and Candy and Gum category. Cadbury has maintained its undisputed leadership in the chocolate confectionery segment enjoying over 70% of the total market share. Cadburys Dairy Milk is considered as the Gold Standard for chocolates in India. Cadbury India Ltd. is a subsidiary of the Cadbury Schweppes and employs over 2000 people across the country. Since 1965 Cadbury has pioneered the Cocoa cultivation in India in association with the Kerala Agricultural University. The research on Cocoa has resulted in numerous releases of clones and hybrids improving the cocoa yield. Cadbury has formed a separate Cocoa team which visits the farmers, conducts seminars and advises them on cocoa cultivation. Hardly surprising then that the Cocoa tree is called the Cadbury tree! Cadburys India Ltd has achieved great success due to its global and local management processes combined with unique customized business models. Along with these Cadburys has improvised their techniques of manufacturing leading to huge amount of cost savings. (Cadbury India) 2.3 Cadbury and premium segment in India: Currently Cadbury has various brands like Cadbury Dairy Milk, 5 Star, Perk, Eclairs and Celebrations. And now Cadbury India has launched a premium segment Cadbury Bournville Fine Dark Chocolate. With this move, the company aims to launch a new category of dark chocolates in India. Dark Chocolate is growing at a rate of 13% globally. But India is still at nascent stage. There is less than 25% awareness amongst the young age segment. Thus, its almost like a category creation with this launch. Since this is a new category, a lot of sampling will be required in terms of marketing. Besides traditional media campaign, there will be below-the-line activities. (Media newsline) The launch of Bournville Fine Dark Chocolate in India is timely, as it will cater to the evolving consumer preferences and serve as a treat for consumers looking for a moment of sheer indulgence. It contains 44% cocoa from the worlds finest Ghana beans and an ever so smooth texture, each little chunk is dark and undeniably good. The chocolate is available in four variants: rich cocoa, hazelnut, almond and raisin and nut and plans to target, 20-30 age bracket. Dark Chocolate acts as a mood-booster; by boosting serotonin and endorphin levels that generate the feel-good factor. This more than a perfect bar of dark chocolate turns the simple act of eating it into a form of art. It demands a certain ritual, where, in a way, each of its steps offers a tribute to every stage of your journey. Made from the finest ingredients, each individually presented Bournville Fine Dark Chocolate is an irresistible in-the-mouth delight specially created to savour the Indian palate. (Campaign India) 3. Situational: 3.1 PEST analysis of the Chocolate Segment in India: Growth and progress of a company depends upon multifarious factors which are known to have direct and apparent effects on the overall target and functioning of that company. For a gargantuan corporation like the Cadburys, it is very important to keep an eye out for the butterfly effects of the political, social, economical, technological and environmental factors. Any changes in the laws or regulations, especially concerning international trade and food labeling could greatly affect the chocolate industry. Awareness of the Food Safety Act will help the chocolate industry for sustaining in the ever growing market. The chocolate manufacturers need to make sure that none of the companies are breaking laws regarding production. For example, employing children or paying under minimum wage. Otherwise, scandals and lawsuits would greatly hurt their reputation. Inspite of the economy being relatively down at the moment, it is observed that the chocolate industry has not been affected much. A s a result it would support the launch of a new chocolate product or a new store. High consumer spending and low interest rates also encourage a new product. Confectionary market is growing at a very high rate and there are still many uncovered segments that require appropriate strategic approaches. Many people are trying to eat healthy and cut down on confectionary goods and soft drinks due to the current skinny is beautiful trend. Public opinion of chocolates is very high, so no major concerns are there to stop consumers from buying their products. Production is high due to advanced technologies and well equipped factories which enables high quality mass production. Medias such as the internet, television and the radio enable large amount of cheap advertisement. Internet is a good place to sell goods, even confectionary ones. Provides a new consumer group with access to Cadbury and allows even larger sales due to a larger overall consumer group. (Business studies) 3.2. Porters 5 Forces Model: Porters Five Force Analysis of Cadbury provides a deep insight into the various aspects which influence the companys structure and growth. The constant change in the market structure, shares and prices, due to the emergence of new chocolate manufacturers, demonstrates a threat for the existing chocolate and confectionery companies like the Perfetti, Parle, Ravalgaon, Nutrine Parrys, etc. But for a giant like Cadbury such threats are of no substantial value since it is such a big and reputed company. In fact Cadbury itself becomes an exceedingly bigger threat for the upcoming companies. Thus there is no question of rising competition and dispersion of the customers across all these new manufacturers. Therefore this factor does not significantly affect the total turnover of Cadbury. Recent reports of US chocolate major Hershey entering the Indian market is not worrying the company because a lot of home work in terms of knowing the Indian consumers, brand building and wide distribution network needs to be done by it. At the same time, the rivals should never be taken for granted as this is an evergreen sector with ample profit margins and with potential initial investments and appropriate market analysis any emerging company can spread its wings to become a huge success. (Myiris) Another threat which could possibly affect sales of the Cadbury is the threat of substitute products or services. Now, if the general eating habits of the consumers are taken into consideration, substitutes would definitely point out at the sweets dominantly omnipresent in the Indian market. Festive seasons witness a big sale in both sweets and chocolates. Advertising and a strong market analysis during such peak periods helps a company in making profits. It should be noticed that even cookies, carob confections, ice creams and the other bakery products like cakes and pastries present themselves as a good substitute for chocolates. In todays health conscious world fruits and other natural products are rising up to become a substitute for chocolates. (Good housekeeping) Another important force is the Bargaining power of supplier. It is the pressure that the suppliers can impose on sources for inputs that are needed in order to provide goods or services. Supplier bargaining power is likely to be high when, the market is dominated by a few large suppliers, the switching costs from one supplier to another are high, threat of forward integration by suppliers and the buying industry has low barriers to entry. Cadbury seeks high quality, great value and excellent service from all of its suppliers. Hence, it has formed an Ethical Sourcing Program which is a fundamental element in ensuring that the standards are met at every step in the supply chain. Also, Cadbury is developing a Supplier Diversity Program to enhance its supplier base and ensure that it reflects the markets they serve. Cadbury itself selects such suppliers who deliver the best overall value; value that consists of competitive pricing, technological foresight, customer service excellence an d the ongoing achievement of its supply chain and material standards. (C.S-supplier) Some what similar to the above would be another force which is Bargaining power of the buyers. Customers bargaining powers are likely to be high when they buy in large volumes, when they have knowledge about the production cost and most importantly when there are other potentially competitive companies selling the same type of product at reasonable costs. Cadbury faces tough challenge in this aspect as the customers are very well aware of all the above factors. Cadbury has thus designed the overall strategy to maintain its market dominance along with targeting the impulse buyers. (Hinduonnet) The most important force amongst all the Porters 5 forces is the Rivalry among existing firms. Cadbury currently faces tough competition from the international giants like the Nestle and Hersheys and national giants like the Amul and Campco. The company profit is inversely proportional to the intensity of rivalry. But it is observed that Cadbury has always welcomed strong competition (like that from Nestle from past 7-8 years). Cadbury believes that strong competition increases the market pie. This confidence is very well reflected from that fact that, despite Nestle launching its famous Kit Kat brand, Cadbury India has maintained its market share. 3.3. S.W.O.T Analysis: Based on the above introduction to Cadbury, the Porters Five Forces and PEST analysis a new SWOT analysis can be charted out. It is observed from the following analysis that Cadbury holds a bright future provided they fill in for the loop holes existing in their system. Cadbury being a reputed company has its brand name as one of its biggest strengths. It has been present for over 50 years even before competition could peep-in. Due to its presence for so many years people tend to associate chocolate with Cadbury. It is almost as if Cadbury is synonymous with generic category chocolate. Cadbury Schweppes is a very profitable organization, generating revenue in billions. The company recorded revenues of  £7,157 million during the fiscal year ended December 2005, an increase of 6.2% over 2004. Cadbury India Ltd is supported by its parent company, Cadbury Schweppes. A large range of products like chocolates, beverages, malted foods etc. are manufactured by Cadbury. These products are reasonably priced to suit different economic consumer categories. Celebrity endorsements have increased sales and also added glitter to the brand name. Cadbury India has the biggest market share at 60 per cent while Nestle is the second largest at 25 per cent. Amul holds the rest. In spite of innovation in the chocolate segment, their basic chocolate, Dairy Milk, still seems to remain the all time favorite of most people. The scenario of worms being found in Cadbury chocolates lead to a temporary decline in sales. Also Cadbury offers a limited variety of products as opposed to other leading competitive brands, e.g. Amul and Nestle that offer an array of products like biscuits, dairy products, etc. One of the major raw material i.e. Cocoa has to be imported leading to bunched imports and higher inventory. Also majority of markets in India are not Air conditioned and hence cannot store chocolates at least during hot summers, which limits the market access. As Cadbury has established i tself very well in the Indian market, it can now narrow down to some popular products and can bring down its own individual Cadburys store. It has capabilities to increase the range of products manufactured. The company can easily venture into new segments individually or jointly. Another very important opportunity that can be observed is the introduction of foreign products in India. The company can focus on targeting urban areas and developing sectors by working on availability and affordability. As observed in the Porters 5 forces, the company aims at bringing efficiency in logistics and distribution. This can very well be achieved by using information technology. Cadbury can also focus on gaining profits through chewing gum market in India. As Cadbury has already faced a worm scandal, its reputation has been put at stake by the competitors trying to exploit this situation. Also as earlier observed in Porters five forces, Cadbury faces a serious threat in the confectionery segmen t from companies like Amul, Nestle, etc. As Cadbury produces chocolates and a few related products, effective management of all the areas proves to be difficult at times. Trends of purchase may change with the ever-changing taste preference of consumers. Changing restrictions and rules from Government quality control boards may result in pressure on the production of the company cost increase. Also, Cadbury is exposed to rise in the cost of cocoa beans, dairy products and other vital ingredients. 4. Issues identification: After going through the important aspects of Cadburys, what issues I have come through are that Cadburys has a strong market position and is a major player in confectionary and chocolate industry. It serves in all segments like the chocolate confectionary, bars, candy, gums, milk food drinks and premium segment. Cadburys have a great brand name and it is well established from many years. Cadbury India has the biggest market share at 60 percent and it is expected to increase year by year. Also, due to its presence for so many years, people have started to associate chocolate with Cadbury which is a great advantage and achievement. They have a good rivalry with the existing companies and it doesnt bother much because of the goodwill created. As all these points shows how well established the company is in India, I think of recommending them to launch an individual Cadbury store where in all the products of different segments will be there in that store. And the brands which are not in India, I think of launching those brands with this store. There are already successful stores like Candies, Fantasie and Birdies in India and launching this would bring a tough competition in this new market sector. 5. Implementation: I believe that the stores should come up in Mumbai city because it is a metropolitan city and it is really a fine area to look out for potential customers. The stores should be located at places in Mumbai which are Chattrapati Shivaji Terminus, Bandra and Vashi. I think that these places are densely populated and the crowd is very happening. These places are also the hubs because many people from different cities prefer to go to these places for work, spending leisure time and to meet people. Chattrapati Terminus is located in South Mumbai. It is a market area; where millions of people go to and fro daily and therefore it would be easy to target the customers coming there for work and who stay there. It is also very close to Nariman point, Colaba and Marine drive and it would be easy to grab the attention of people coming from such extreme end of the city. Now about Bandra, it falls in the suburban side of Mumbai and it has a large multipurpose population. Bandra is also known for be ing the favourite shopping spot in the entire Mumbai. People go there for their daily work and also a huge amount of population resides there. So it is a nice place for the Cadbury store to flourish. Vashi is a huge market residential place as well as a commercial township in the city of Navi Mumbai. It is the prime locality in New Mumbai. The store must be located in any malls such as In-orbit, Centre one, Raghuleela or Palm Beach Galleria as many people visit these malls on a daily basis mainly for shopping and for fun. Bringing Cadburys store would serve as a competition for the retail stores such as Birdies and Croissant which are already in these malls. So these places come to my mind when I think about launching the store. 6. Conclusion: The Indian Chocolate Industry is a unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending. Understanding the consumer demands and maintaining the quality will be essential. Pricing is the key for Cadburys to make their product reach to every consumer houses. Right pricing will make or break the product Success. Theres also an immense scope for growth of chocolate industry in India, geographically as well as in the product offering. So I think that bringing a store would bring prosperity and increase the sales of Cadburys as a whole again resulting in the goodwill of the company.

The Writings of J.D. Salinger Essay example -- J.D. Salinger Essays

The Writings of J.D. Salinger Jerome David Salinger, known as J.D., is an American short story writer and novelist. He was born on January 1, 1919 and is still alive at the age of 81. J.D. Salinger was born and raised in Manhattan. He went to prep school at Valley Forge Military Academy from 1934-1936. He spent 5 months in Europe when he was 18 or 19 years old. Then, in 1937 and 1938 he studied at Ursinus College and New York University. From 1939 to 1942, he went to Columbia University where he decided to become a writer. Salinger published short story collections and one novel. His best known work, The Catcher in the Rye, was published in 1951. The short stories he wrote were "Nine Stories" in 1953, "Franny and Zooey" in 1961, "Raise High the Roofbeams, Carpenters and Seymour: An Introduction" in 1963, "Young Folk" in 1940 and "A Perfect Day for Bananafish" in 1948. Many critics have considered J.D. Salinger a very controversial writer because of the subject matters he wrote about. For example Salinger wrote ab out religion, intellectuals, emotional struggles of adolescents, loneliness and symbolism (Jones). Some critics feel his writing was inappropriate because of the topics he wrote about. The main characters were considered misfits of society. The characters generally did not fit in with traditional American culture. They could not adjust to the real world. However, Salinger's most successful stories are the ones about people who could not adjust. The super-intelligent humans who had to choose between the American culture at that time and the moral world, or choose between the "phony" real world and the morally "pure" world. Salinger creates these misfits, as heroes who do not fit into society. They struggle between t... ...up. He went against society to show how wrong he thought it was. He has made the reader see what was wrong during this time period in a very different and controversial way (Hamilton 32). Works Cited "Buddhism" Funk & Wagnall's New Encyclopedia (1986 ed.), 4, 432-433. Foskett, S. Bananafish - Characters - FAQ. Concentric Network. 6 February 2000. French, Warren. J.D. Salinger. New York: Twayne Publishers, Inc, 1963. Green, Becky S. Biographical Sketch. Pennsylvania University. 7 February 2000. www.pen.eiu.edu/~covgi/biograph.htm Hamilton, Ian. In Search of J.D. Salinger. New York: Random House Inc, 1988. Jones, Bonsey. Biographical Notes: J.D. Salinger. FringeWare, Inc. 7 February 2000. www.fringware.com/subcolt/J_D_Salinger.html "Zen" Funk & Wagnall's New Encyclopedia (1986 ed.), 28, 146

PTLLS Assignment. The teaching and training cycle Essay

|Using the teaching and training cycle |Identifying needs and planning | |as a model, discuss one responsibility|One role/ responsibility of a teacher is to initially assess the students in order to identify their current skills; their preferred learning styles and any barriers or| |which would come under each part of |challenges to learning. This will enable the teacher to plan lessons according to the needs of the learners and in accordance with organisational policies and | |the cycle. |procedures. | | | | | |Designing | | | One role/ responsibility of a teacher is to prepare teaching and learning resources and activities. This will usually involve designing a scheme of work, session plans | | |and appropriate materials and resources suitable to the level and needs of the learners. | | | | | |Facilitating | | |One role/ responsibility of a teacher is to use a variety of teaching and learning materials and approaches to motivate, engage and encourage learning in an appropriate| | |and professional manner. | | | | | |Assessing | | |It is the role / responsibility of a teacher to assess learners’ progress in accordance with the requirements of the awarding organisation. The teacher does this by | |Â  |preparing realistic assessment materials (both formative and summative) and by giving feedback to the learners on what has been done correctly and what needs to be | | |improved on. | | | | | |Evaluating | | |It is the role/ responsibility of the teacher to reflect on the teaching and learning process. This involves reflecting on the weaknesses and strengths of the lesson | | |plans, the resources and the actual delivery with the aim of improving the teaching and learning process. The reflection is usually done by the teacher after each | | |lesson and sometimes by students/other teachers. | |Discuss 2 professional boundaries you |I would need to remain in control, be fair and ethical with all my students and not demonstrate any favouritism towards particular students. For example, I should not | |would need to maintain. |give one student more support than I give to the others. | | | | | | I would need to remain professional when in contact with other co-workers within the organisation and not to overstep the boundary of my role as a teacher. For example,| | |if something goes wrong with the electrical system while I am teaching, I should not try to fix this myself but rather I should call the electrical crew. | |Give 2 examples of when you might need|Two examples of when I might need to refer a learner for him/her to get needed support are: | |to refer a learner in order for them |The learner is being abused in any form. | |to get needed support. |The learner has depression issue that is affecting his/her learning process. | |List 2 responsibilities you have in |Two responsibilities I have in respect to other professionals I work with are: | |respect to other professionals you |I should ensure that all my administrative work such as class register; students’ assessment records are up to date. | |will work with. |I should ensure that I complete my lessons within the scheduled time so that the next teacher can start his/her lesson on time. |

Jollibee Fooods Corporation Philippines

Jollibee Foods Corporation (JFC) was incorporated on January 28, 1978. JFC's principal business is the development, operation, and franchising of quick-service restaurants under the trade name â€Å"Jollibee†. In the Philippines, JFC also has, as subsidiaries, Fresh N' Famous Foods, Inc., which develops, operates and franchises quick-service restaurants under the trade names â€Å"Chowking†; â€Å"Greenwich†; Red Ribbon Bakeshop, Inc., which develops, operates and franchises restaurants under the â€Å"Red Ribbon† trade name; Mang Inasal Phils., Inc. (MIPI), which develops, operates and franchises restaurants under the â€Å"Mang Inasal† trade name; and Perf Restaurants, Inc., which franchises restaurants under the â€Å"Burger King† trademark in the Philippines. JFC also has subsidiaries and affiliates overseas which develop and operate its international brands, â€Å"Yonghe King†, â€Å"Hongzhuangyuan†, â€Å"San Pin Wangâ₠¬  brands under the Super Foods Group, and most recently, â€Å"12 Sabu†.Jollibee Foods Corporation Philippines Board of Directors†¢Tony Tan Caktiong †¢Ang Cho Sit †¢Antonio Chua Poe Eng †¢Ernesto Tanmantiong †¢William Tan Untiong †¢Felipe B. Alfonso – Independent Director †¢Cezar P. Consing – Independent Director †¢Monico Jacob – Independent Director†¢President and Chief Executive Officer – Tony Tan Caktiong †¢President, Greenwich Business Unit and Chowking Philippines – Isaias P. Fermin †¢President, Red Ribbon Philippines – Joseph Tanbuntiong†¢Chief Operating Officer and Treasurer – Ernesto Tanmantiong †¢Vice President / Country Manager, Hong Kong & China – Annabelle R. Carlos †¢Vice President, Corporate Affairs & Assistant Corporate Secretary – Claro F. Certeza †¢Vice President, Commissary – Bellen O. Rillo†¢Vice President, Corporate Marketing – Daniel Rafael Ramon Gomez †¢Vice President, Engineering Division – Evaristo S. Francisco, Jr. †¢Vice President, Human Resources – Roberto T. Poblete †¢Vice President, Internal Operations – Manalo P. Tingzon †¢Vice President, Operations – Ma. Lourdes S. Villamayor †¢Vice President, Research & Development – Remedios V. Baclig †¢Assistant Vice President, Corporate Accounting – Anastacia S. Masancay †¢Assistant Vice President, Franchising – Lilian S. Reventar †¢Assistant Vice President, Information Technology – Rhomilda O. Baylon †¢Chief Finance Officer – Ysmael Baysa†¢Corporate Counsel (Officer-In-Charge) – Ricky Salvador †¢Corporate Secretary – William Tan Untiong †¢Head, International Business Development for India and Indonesia – Erwin M. Elechicon †¢Investor Relations Manager – Cossette PalomarMissio nTo serve great tasting food, bringing the joy of eating to everyone.VisionWe are the best tasting QSR.. The most endearing brand†¦ that has ever been†¦ We will lead in product taste at all times†¦ We will provide FSC excellence in every encounter†¦ Happiness in every moment†¦ By year 2020, with over 4,000 stores worldwide, Jollibee is truly a GLOBAL BRAND.